Ashi Studio: The Parisian Couture House That’s Captivating the Stars

From the grand red carpets to the pages of high-fashion editorials, Ashi Studio is everywhere—though you might not know it yet. Founded in 2007 by Saudi designer Mohammed Ashi, the Paris-based couture house has quietly become a favorite among the world’s most iconic women, known for its breathtaking silhouettes that blend architectural precision with dramatic romanticism.

Ashi’s designs have adorned Beyoncé, who wore a striking feathered black corset bodysuit by Ashi Studio in her 2020 visual film Black Is King, and more recently, Kylie Jenner, who stunned at the 2025 Oscars after-party in a jaw-dropping lace bustier gown. These aren't just celebrity style moments—they're statements of artistic vision, and they all trace back to one name: Ashi.

Couture That Feels Like a Dream
Each piece from Ashi Studio feels like it stepped out of a dream. Known for clean lines and sculptural drama, Ashi’s couture invites emotion and awe. His distinctive language of design—at once sensual, ethereal, and bold—quickly found a loyal following among high-profile women who not only wore his creations but elevated his name to global recognition.

But the real turning point came in June 2023, when Mohammed Ashi became the first designer from the Gulf region to be included in the official calendar of Paris Haute Couture Week. His debut collection, titled The Essence, was a masterclass in visual storytelling. Inspired by the novel Perfume by Patrick Süskind, the line explored inner beauty through a couture lens—think theatrical sleeves, sculpted necklines, and translucent gowns shaped like perfume bottles, capturing the movement of fragrance trails in fabric.

A Vision Between Strength and Softness
With The Essence, Ashi affirmed his house’s mission: to redefine couture through contrast—sculpting power and delicacy into every stitch. The collection was opened by top model Mona Tougaard and resonated as a statement of intent: Ashi Studio is not just another label. It’s a reimagination of couture as art.

Today, Ashi Studio continues to expand its influence across fashion’s most elite spaces. From magazine covers to international runways, and of course, every major red carpet moment, the house is setting a new standard for modern elegance. Its unique blend of timeless romance and structural innovation is winning over the fashion elite—and the world is finally taking notice.